Privacy policy

2. PRIVACY POLICY

Last updated: August 4, 2026

This Privacy Policy explains how PRIME ("we", "us", "our"), operating the store at stayinprime.shop, collects, uses, and protects your personal information when you visit or make a purchase from our store.

Information we collect

When you use our store, we may collect:

Information you provide: name, email address, phone number, shipping and billing address, and order details.
Payment information: processed securely by our payment provider (such as Shopify Payments). We do not store your full card details on our servers.
Automatically collected data: device and browser information, IP address, pages viewed, and how you interact with our store, collected through cookies and similar technologies.

How we use your information

We use your information to:

Process, fulfil, and deliver your orders
Communicate with you about your order and provide customer support
Send marketing and promotional messages, where you have agreed to receive them (you can unsubscribe at any time)
Improve our store, products, and shopping experience
Prevent fraud and keep our store secure

Platform and service providers

Our store is hosted on Shopify, which processes and stores order and customer data on our behalf. We also share data as needed with:

Payment providers to process transactions
Shipping and delivery partners to fulfil your orders
Email and marketing tools to send communications you've opted into

These providers only receive the information needed to perform their service.

Advertising and analytics (Meta / Instagram)

We run ads on Instagram and Facebook and use the Meta Pixel and Meta's Conversions API to measure ad performance, understand which products interest visitors, and show relevant ads. This may involve sharing limited event data (such as page views, add-to-cart, and purchase events) with Meta. You can control ad personalisation through your Facebook and Instagram ad settings, and manage cookies through your browser settings.

Cookies

We use cookies to keep your cart working, remember preferences, understand store traffic, and support advertising. You can disable cookies in your browser, though some parts of the store may not function properly if you do.

Data retention

We keep your personal information for as long as needed to fulfil orders, meet legal and accounting obligations, and resolve any disputes.

Your rights

You may request to access, correct, or delete the personal information we hold about you, or ask us to stop sending marketing messages. To make a request, email us at Primewearkw@gmail.com

Data security

We take reasonable measures to protect your information. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.